While 89% of consumers prefer that businesses stay in touch via messaging, only 48% of companies currently interact with customers and prospects this way. For instance, a member of your target audience won’t receive one of your ads more than twice within a short timeframe. Just take note-LinkedIn has a cap on how many members will receive a Sponsored Message ad per month.

Sponsored Messaging (previously known as Sponsored InMail) lets you directly advertise to LinkedIn members in their inbox. When advertising with Sponsored Content, you can go with LinkedIn carousel ads, single image ads or video ads. LinkedIn labels these ads as “promoted” to distinguish them from regular content. Sponsored Content, also known as native ads, show up your audiences’ LinkedIn feed, regardless of whether they’re scrolling on mobile or their desktop.

LinkedIn offers advertisers several ad placement options. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the LinkedIn advertising cheat sheet for 2022.

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