Two years after its launch, YouTube Shorts has 1.5 billion monthly logged-in users, and Reels makes up over 20% of the time users spend on Instagram. The biggest winners from India’s ban have been Instagram and YouTube, which both operate short form video competitors (Instagram Reels and YouTube Shorts, respectively) and saw significant user growth in the wake of the ban.

“I don’t think that anybody has really complained about missing TikTok.” “We haven’t faced any downside,” said Anand Lunia, founder of Indian venture capital firm India Quotient and a prominent tech critic. Some influencers still miss the joys of the TikTok era, but investors and consumers have largely moved on and adapted to alternatives. But otherwise, Indians have largely taken the restrictions in stride - and there’s been no meaningful political effort to overturn them. India’s ban really did result in a long-term split from Chinese technology, as some in the U.S. policymakers grapple with potential economic and political fallout from a ban. India’s experience with TikTok is particularly important as U.S. TikTok was one among over 200 Chinese apps that were blocked from operating within the country. The decision came two weeks after Chinese military aggression in India’s northern border led to a high-octane tussle resulting in the death of at least 20 Indian soldiers.

In June 2020, TikTok had more than 200 million Indian users (then ByteDance’s largest market outside China) when the Indian government abruptly banned it, citing issues of privacy and national sovereignty. ban might seem unprecedented - but there’s a major precedent many overlook. It’s unclear when or if the government will take more aggressive action - but the possibility has sparked a vigorous debate on a possible nationwide ban on one of America’s most popular social networks.Ī U.S. In the first weeks of the new Congress, lawmakers introduced a bill to institute a nationwide ban, and TikTok CEO Shou Zi Chew is expected to defend the platform when he testifies before the House in March. are inching ever closer to a nationwide ban on TikTok, spurred by concerns over its parent company ByteDance.

Tik tok ban